SEO, an abbreviation of Search Engine Optimization, is according to Wikipedia, “the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.”
Why SEO is Important?
By improving your website’s visibility, it will come up quicker in a Google (or other search engine) search. This results in more traffic coming to the site increasing the likelihood of increasing awareness, interest, engagement and ultimately, sales.
Nearly 9 out of 10 consumers use search engines before buying
A study by Fleishman-Hillard revealed that 89% of consumers turn to a search engine – think Google, Bing, Yahoo and others – to find out information on products, services, and businesses before making a purchase decision. So, nearly 9 out of 10 people use the Internet for purchasing research.
Dave Senay, CEO of Fleishman-Hillard, said about the study, “Today, the collective voice of the internet is eclipsing the persuasive power of family, friends or colleagues when it comes to influencing purchase decisions.”
94% of business buyers do some form of online research before buying
An Acquity Group 2014 State of B2B Procurement study revealed that 94 percent of business buyers do some form of online research:
- 77% use Google search
- 84.3% check business websites
- 34% visit 3rd party websites
And, some have come to depend on their online research:
- 30% of B2B buyers report they research at least 90% of products online before purchasing, up from 22% in 2013.
Here at Michael & Gabriel, we’ve seen an increased interest in SEO. From our offices in Eagan, Minnesota, we’ve been helping clients in Minneapolis, St. Paul, New York, Texas, Missouri, and more with their SEO plans and online marketing efforts.
Clients who previously had generated little or no business from their websites have come to realize that poorly optimized sites get the results they deserve. However, a site that has been optimized effectively can drive significant business.
Leads and sales can go up dramatically if the proper SEO plans and implementation are put into place. If you’d like to find out more, please contact us for a free consultation.